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The Spam of the Earth: Withdrawal from Representation


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Dense clusters of radio waves leave our planet every second. Our letters and snapshots, intimate and official communications, TV broadcasts and text messages drift away from earth in rings, a tectonic architecture of the desires and fears of our times. In a few hundred thousand years, extraterrestrial forms of intelligence may incredulously sift through our wireless communications. But imagine the perplexity of those creatures when they actually look at the material. Because a huge percentage of the pictures inadvertently sent off into deep space is actually spam. Any archaeologist, forensic, or historian—in this world or another—will look at it as our legacy and our likeness, a true portrait of our times and ourselves. Imagine a human reconstruction somehow made from this digital rubble. Chances are, it would look like image spam.

Image spam is one of the many dark matters of the digital world; spam tries to avoid detection by filters by presenting its message as an image file. An inordinate amount of these images floats around the globe, desperately vying for human attention. They advertise pharmaceuticals, replica items, body enhancements, penny stocks, and degrees. According to the pictures dispersed via image spam, humanity consists of scantily dressed degree-holders with jolly smiles enhanced by orthodontic braces.

Image spam is our message to the future. Instead of a modernist space capsule showing a woman and man on the outside—a family of “man”—our contemporary dispatch to the universe is image spam showing enhanced advertisement mannequins. And this is how the universe will see us; it is perhaps even how it sees us now.

In terms of sheer quantity, image spam outnumbers the human population by far. It’s formed a silent majority, indeed. But of what? Who are the people portrayed in this type of accelerated advertisement? And what could their images tell potential extraterrestrial recipients about contemporary humanity?

Read the full article here.