“So here comes the Internet’s Third Wave. In its wake jobs will disappear, work will morph, and a lot of money will be made by the companies, consultants, and investment banks that saw it coming. Privacy will disappear, too, and our intimate spaces will become advertising platforms—last December Google sent a letter to the SEC explaining how it might run ads on home appliances—and we may be too busy trying to get our toaster to communicate with our bathroom scale to notice. Technology, which allows us to augment and extend our native capabilities, tends to evolve haphazardly, and the future that is imagined for it—good or bad—is almost always historical, which is to say, naive.”
http://www.nybooks.com/articles/archives/2014/nov/20/creepy-new-wave-internet/?insrc=hpma