For the New York Times, Dan Lyons writes about his time at HubSpot, a Cambridge-based start-up that used the term “graduating” rather than “firing” when someone was let go. He writes, “We all would get a cheery email from the boss saying, ‘Team, just letting you know that X has graduated and we’re all excited to see how she uses her superpowers in her next big adventure.’” Lyons goes on to suggest that much of this rhetoric is borrowed, nightmarishly, from sports culture. “The Netflix code has been emulated by countless other companies, including HubSpot, which employed a metric called VORP, or value over replacement player. This brutal idea comes from the world of baseball, where it is used to set prices on players. At HubSpot we got a VORP score in our annual reviews. It was supposed to feel scientific, part of being a ‘data-driven organization,’ as management called it.” Ouch. Read Lyons in partial below, the full version via New York Times.
Treating workers as if they are widgets to be used up and discarded is a central part of the revised relationship between employers and employees that techies proclaim is an innovation as important as chips and software. The model originated in Silicon Valley, but it’s spreading. Old-guard companies are hiring “growth hackers” and building “incubators,” too. They see Silicon Valley as a model of enlightenment and forward thinking, even though this “new” way of working is actually the oldest game in the world: the exploitation of labor by capital.
HubSpot was founded in 2006 in Cambridge, Mass., and went public in 2014. It’s one of those slick, fast-growing start-ups that are so much in the news these days, with the beanbag chairs and unlimited vacation — a corporate utopia where there is no need for work-life balance because work is life and life is work. Imagine a frat house mixed with a kindergarten mixed with Scientology, and you have an idea of what it’s like.
I joined the company in 2013 after spending 25 years in journalism and getting laid off from a top position at Newsweek. I thought working at a start-up would be great. The perks! The cool offices!
It turned out I’d joined a digital sweatshop, where people were packed into huge rooms, side by side, at long tables. Instead of hunching over sewing machines, they stared into laptops or barked into headsets, selling software.
Tech workers have no job security. You’re serving a “tour of duty” that might last a year or two, according to the founder of LinkedIn, Reid Hoffman, who is the co-author of a book espousing his ideas, “The Alliance: Managing Talent in the Networked Age.” Companies burn you out and churn you out when someone better, or cheaper, becomes available. “Your company is not your family,” is another line from Mr. Hoffman’s book.
His ideas trace back to a “culture code” that Netflix published in 2009, declaring, “We’re a team, not a family.” Netflix views itself as a sports team, always looking to have “stars in every position.” In this new model of work, employees are expected to feel complete devotion and loyalty to their companies, even while the boss feels no such obligation in return.
*Image of the Facebook office lounge via home-designing.com